I recently did a small pro-bono job for my local primary school PTA. A simple tri-fold leaflet. Zero budget. To be reproduced on the school's trusty, black & white photocopier.
What would seem to be a very uninspiring brief with tight limitations actually turned out to be a very refreshing project.
Tight parameters and limited resources might initially threaten to stifle creativity. Yet often they are the very things to inspire creative thinking.

Henri Matisse created some of his most ground-breaking and influential work towards the end of his life when he was confined to a wheelchair and suffering greatly from arthritis. Finding it difficult to control a paintbrush, he found opportunities to create art in different ways – using cut-out coloured  paper shapes in order to 'paint with scissors'.
In the early 2000s, the US garage band The White Stripes made some of the most exciting rock music of their generation. Their striking music and image was created through strict, self-imposed limitations – only ever using three elements. Guitar, voice and drums (music) and red, white and black (their image, clothes, album covers and even their instruments). As their singer, Jack White states, "I love limitations, and that's what this band has always been about — limitations and constrictions."
Their genre of music, the blues, of course has a rich cultural legacy. All based on very limited and restricted parameters: three chords and five notes.

Restrictions, limits, parameters and mandates should be embraced as an advantage not a problem. They give the creative mind something to fight against. They provide guidelines and take-away some of the decision-making. They allow you to focus on the really important stuff – ideas.
Any idea worth its salt should not need a big budget, spot UV finishing or 3D rendering with Dolby surround-sound. These things can enhance an idea, but they are not a substitute for an idea.

Whatever your marketing budget, get in touch with Sunflower for your next campaign.