Can't wait until the website goes live.
We are delighted to be working closely with professional voiceover artist Martin West in the re-design of his small business website for Mooncraft Productions.
As well as refreshing the overall look of the site, we are creating a landing page video to showcase his voiceover talents and designing a hard copy CD showreel of his previous work.
Can't wait until the website goes live.
As much as we love helping other companies to make a big impression at trade fairs and exhibitions – we are very excited to be exhibiting ourselves.
Come and meet us at the Hertford and Ware Business Showcase. Thursday 26 September at the Hertford Theatre. Come meet us at stand 39 - If you drop off a business card at the stand, we'll send you some design/ marketing vouchers!
And if you need help preparing for your own stand/ pitch at a trade fair - get in touch!
Happy Birthday YouTube! One of the most recognised and well-used URLs in the world was activated on 14 February 2005, and in just eight years, has grown into one of the most powerful broadcasters in history.
It streams an incredible four billion (plus) videos per day; from piano-playing cats to disturbing frontline footage taken by Syrian rebels. It can make global superstars overnight; from the ubiquitous Gangnam Style (over one billion views) to Fenton the dog.
And businesses big and small are hungry to make the most of this dynamic and fast-moving medium.
The marketers holy grail of course is for their video content to go viral. With an accountant-pleasing media spend of zero, their marketing message has the potential to be seen, and more importantly shared, by millions of potential customers across the world. A marketing wet dream if ever there was one.
Although viral success can never be guaranteed, it does happen.
In 2012, Bodyform released a beautifully witty and self-mocking video 'apology' in response to a (fake? or genuine?) customer's feedback. Over 3.6 million hits plus extensive PR on the back of it.
But, with few exceptions, successful marketing through YouTube or Vimeo requires the same level of thought, planning, creativity, attention to detail and production values as any traditional TV or radio advertisement.
This ethos of quality in marketing applies equally to the small business owner as it does to global brands.
A poorly-produced 'home movie' featuring a small business owner talking blandly straight to camera for 5 minutes can damage a fledgeling brand rather than promote it and drive sales.
On the other hand, a well-crafted, professionally-produced video can be a truly powerful and surprisingly affordable marketing tool.
• Websites and emails with video content are far more likely to be read/ interacted with than ordinary text/ image content.
• Video immediately adds a human face to your marketing communication. Ultimately, people do business with people.
• Video allows you to demonstrate your product or service dynamically in a way which text alone would struggle to do.
• A professionally-produced video carries a certain kudos. It shows you really do mean business.
• Versatility. Video can be hosted on YouTube or Vimeo. Directly on your website. Embedded within an email. Played in-store or at point-of-sale. Played as part of an exhibition/ conference display. Viewed via laptop or iPad as part of a sales pitch.
If this has whetted you appetite to add video to you next marketing campaign, get in touch.
Sunflower will work with you to create a script that presents your marketing message clearly, compellingly and memorably. I work with a professional production team to ensure your video presents your brand in the best possible light.
What can Salvador Dali teach us about great logo design? Quite a lot it would seem.
When you think of the great surrealist, you'll probably summon up images of his outlandish moustache, melting clocks, giraffes on fire, or a lobster on a telephone. You are less likely to think of lollipops and daisies.
In 1969 Dali was having coffee with his friend Enric Bernat, the founder of Chupa Chups, the Spanish lollipop manufacturer. Bernat had been making lollipops for just over a decade and was thinking about developing his brand. Dali started to doodle on stray pieces of newspaper and soon came up with the now iconic 8-petaled daisy design.
The logo design has remained unchanged since then and Chupa Chups has gone on to be a truly global brand.
The logo's success is down to the same factors that underpin all truly great logos.
The design is wonderfully simple; a child could easily draw the logo in crayons using just a few basic colours.
The logo is very adaptable too. It performs its job, equally well, online, in print, on a POS display, on the side of a delivery van or, of course, on the top of the world's most successful lollipops. Again, this is due to it's simplicity.
The daisy is unfussy. Often, adding embellishments, a wide colour palette, and special effects (an easy temptation in the Adobe age) will make a logo less immediately recognisable and unique to the brand. Just because something "looks cool" doesn't mean it is the best solution for your brand identity.
As a result, the logo is an immediate, striking, memorable and timeless image. Dali certainly knew a thing or two about creating those.
Sunflower's design work will not be in the same league as Dali's. However, I am a firm believer in the power of simplicity–it doesn't always win awards but it does win sales.
The sample logo designs below were created for Dimples, an infants' apparel and equipment retailer.
I would be very interested in your opinions on which of the two designs you prefer
Logos are your unique visual identity. They should be functional, communicate directly to your core customers and should clearly reflect your brand's values
Sunflower creates bespoke logos which are unique to your brand. Get in touch and let Sunflower take care of your next branding project.
Dubious innuendo aside–I'm talking about the small but mighty business card.
More than your mobile, more than your laptop, that small slice of tree pulp is one of the most versatile, cost-effective and downright essential tools in your business/ marketing arsenal.
• Be a networking master–Going to an exhibition, networking event or even popping down the shops, don't leave home without them. You never know where you might bump into your next client.
• Use them as impromptu advertisements, pinned to noticeboards etc.
• Use them as a circular. Include them with your mailings. A potential client might well 'bin' your mailing but hang on to your business card just in case.
If you are thinking about getting your first business cards or maybe re-stocking your current supply, read on:
It goes without saying, your card should include your: Name, title or function [if not indicated by your company name or logo], business mailing address, landline number [and/ or mobile if you move around a lot], email address and company website.
If social networking is a key part of your marketing strategy, include your Twitter tag, LinkedIn profile etc.
Include your company logo and tagline if you have one.
A Card has 2 sides…Use them.
Unless you work for a widely-known brand/ company, use both sides of your card.
The reverse side can include a short summary of your core [3-5 max.] services. Just enough information to give the recipient an idea of what you do. Not an essay. You still want to leave them with a reason to visit your website or order your catalogue.
Business cards on the cheap.
There are many ways to get your business cards on the cheap.
If you run an informal, low-key, hobby type business you can probably get away with printing them off at home. Designing your artwork with MS Word and some clipart.
Many online providers such as Vistaprint offer business card services at good rates, as long as you don't mind using one of their generic designs.
However, as a rule, the more professional and unique your service, the more professional and unique your business card should be.
Making the right impression.
A bespoke, professionally produced business card is a potent sales tool.
Your business card represents YOU. Do you want to appear professional, dynamic and trustworthy? Of course. Your business card must reflect this.
A business card on quality paper stock, laminated, possibly embossed/ varnished, and professionally designed/ laid out can really set the right impression. The impression that you were willing to take the extra care, effort and investment. That you take your business seriously. This can only inspire trust.
Sunflower offers a full design and print business card service at very affordable rates.
Get in touch now. I look forward to hearing from you.
Advertising in the Local Newspapers. Part 4.