We are delighted to be working with the award-winning Ware Operatic company, in promoting their upcoming production of The Witches of Eastwick (opening February 2014).
Based on the novel by John Updike, and having previously been adapted into a successful Hollywood movie (1987), this modern musical follows a group of three women who fall under the spell of the devilishly charming Daryl Van Horne.
Opening in 2000, the stage musical had a reasonably successful run in the West End but was certainly a brave choice for a regional theatre company to attempt.
The company approached us in November 2013 to help them promote the show. Unlike safer musical staples such as Oliver or Fiddler on The Roof, this relatively unknown production would need a more high-profile marketing campaign to secure ticket sales.
We look forward to seeing the marketing campaign take off and wish the company well in the production. Break a leg!
Promoting a Musical Production
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