Printed marketing materials have a simple, immediate and tangible quality. They are universally accessible in a way that, so far, their digital alternatives are not.

Print is still a powerful marketing medium and is often surprisingly budget-friendly.

You may well be able to reduce print costs further if you choose not to print in full-colour.

Most full-colour printing involves combining 4 separate inks: cyan, magenta, yellow and black. By just using 1-2 of those colours in your design (e.g. only using black in a black & white only design) you may well make significant savings.

I recently designed a prospectus folder for a local primary school. The school colour (navy blue) could be achieved by using cyan and magenta inks only.

By sticking to a 2-colour design based on the navy blue and incorporating the school (windmill) emblem I managed to create an appealing design and saved the school 9% on printing costs.  

Contact Sunflower now for your print and digital marketing design.

The modern age. Saturated in media chatter. Information overload. The golden age of corporate puffery. The era of endless marketing guff and business bullshit.

Just how can your marketing stand out and be heard in this cacophony of communication?

By saying less.


By using plain English in a simple, relaxed style.

By using short words and short sentences.

Like this one.

By keeping your message clear and concise (knowing that short and simple equals immediate, powerful and memorable).

By communicating a single USP creatively and dramatically, rather than cramming twenty features into your ad, forgettably.

By talking to your customers as the intelligent, emotional human beings they are; entertaining them, informing them and charming them.

By knowing when you have said enough.

Get in touch if you need a copywriter.

Less IS more.

My promise: The price might be reduced for a short time, but the work will always be 100% focused on making your marketing message clear, consistent, engaging and memorable.

For more information and Ts&Cs, visit the promotions page.

Follow me on Twitter to hear about Sunflower's latest offers.

Ok. That claim is a big stretch. But consider this:

"It's only words, and words are all I have to take your heart away".

The three mighty Gibbs wrote that rather wonderful song back in 1968. And I feel it does highlight a key ingredient of successful marketing which sadly is often missing in the rush to do the latest thing.

Modern marketing can so often slip into a case of Hey, what's new? and Hey, we really need to be doing that! Website and SEO? Check. Social Media? Check. Data capture? Check.

Which is great, don't get me wrong. Only the foolish marketer buries their head in the sand, missing new opportunities to reach the marketplace.

But the focus can easily drift away from the more important core ingredient of a marketing strategy. 

Why build that website? Why update your business Facebook page? Why send out that mailer? 

Surely to communicate with your customers.

So often, in the rush to keep up with the new [and old] media Joneses, companies can neglect to put time and investment in their most valuable and essential tool in the marketing toolbox–their marketing message. The text on that website. The heading of that mailer. The meat of the tweet.

This is where a copywriter can come in. To sharpen those tools.

Words can take your heart away. And if they don't, they can at least make a sale.

Copywriting services from Sunflower Marketing.

My promise: The price might be reduced for a short time, but the work will always be 100% focused on making your marketing message clear, consistent, engaging and memorable.

For more information and Ts&Cs, visit the promotions page.

Follow me on Twitter to hear about Sunflower's latest offers.

The sample logo designs below were created for Dimples, an infants' apparel and equipment retailer.

I would be very interested in your opinions on which of the two designs you prefer

Logos are your unique visual identity. They should be functional, communicate directly to your core customers and should clearly reflect your brand's values

Sunflower creates bespoke logos which are unique to your brand. Get in touch and let Sunflower take care of your next branding project.