How the Bee Gees can save your marketing.
Ok. That claim is a big stretch. But consider this:
"It's only words, and words are all I have to take your heart away".
"It's only words, and words are all I have to take your heart away".
The three mighty Gibbs wrote that rather wonderful song back in 1968. And I feel it does highlight a key ingredient of successful marketing which sadly is often missing in the rush to do the latest thing.
Modern marketing can so often slip into a case of Hey, what's new? and Hey, we really need to be doing that! Website and SEO? Check. Social Media? Check. Data capture? Check.
Which is great, don't get me wrong. Only the foolish marketer buries their head in the sand, missing new opportunities to reach the marketplace.
But the focus can easily drift away from the more important core ingredient of a marketing strategy.
Why build that website? Why update your business Facebook page? Why send out that mailer?
Surely to communicate with your customers.
So often, in the rush to keep up with the new [and old] media Joneses, companies can neglect to put time and investment in their most valuable and essential tool in the marketing toolbox–their marketing message. The text on that website. The heading of that mailer. The meat of the tweet.
This is where a copywriter can come in. To sharpen those tools.
Words can take your heart away. And if they don't, they can at least make a sale.
Copywriting services from Sunflower Marketing.
Modern marketing can so often slip into a case of Hey, what's new? and Hey, we really need to be doing that! Website and SEO? Check. Social Media? Check. Data capture? Check.
Which is great, don't get me wrong. Only the foolish marketer buries their head in the sand, missing new opportunities to reach the marketplace.
But the focus can easily drift away from the more important core ingredient of a marketing strategy.
Why build that website? Why update your business Facebook page? Why send out that mailer?
Surely to communicate with your customers.
So often, in the rush to keep up with the new [and old] media Joneses, companies can neglect to put time and investment in their most valuable and essential tool in the marketing toolbox–their marketing message. The text on that website. The heading of that mailer. The meat of the tweet.
This is where a copywriter can come in. To sharpen those tools.
Words can take your heart away. And if they don't, they can at least make a sale.
Copywriting services from Sunflower Marketing.
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