Writing your Ad.
The headline is arguably the most important element of your ad. People will read a powerful headline and will subsequently go on to read the rest of your ad. Readers will ignore an ineffective headline…and turn the page.
However, there are different approaches you might want to take:
This might not generate your actual headline but it will help you focus on boiling down your marketing message to the bare essentials, in the most clear and immediate terms. In the same way, get inspiration from tabloid headlines. Tabloid journalists are experts at boiling down stories into a few words with great impact.
Body copy should reiterate and expand upon the message of your headline.
So why did you place your ad? What exactly do you want your prospects to do? Visit the showroom? Website? like you on Facebook? Send in a coupon?