Over the last few months, we have been delighted to work alongside the marketing team at Barker Associates LLP, a firm of property consultants.
Our first project has been to design a display unit for use at industry events, conferences and exhibitions. We look forward to working on a range of other marketing materials shortly.
Really pleased to mix business with pleasure.
After a 21 year "break" from theatre, I've taken a part in Bishop's Stortford Musical Theatre Company's upcoming production of Jesus Christ Superstar (I'm playing a very camp King Herod – don't ask!).
I was delighted to get the chance to design their marketing materials to support the production and will shortly start work on the show souvenir programme.
I was particularly pleased to see my Last Supper image (thank you Leonardo Da Vinci and Photoshop) appear in the local press as part of the supporting PR campaign.
As much as we love helping other companies to make a big impression at trade fairs and exhibitions – we are very excited to be exhibiting ourselves.
Come and meet us at the Hertford and Ware Business Showcase. Thursday 26 September at the Hertford Theatre. Come meet us at stand 39 - If you drop off a business card at the stand, we'll send you some design/ marketing vouchers!
And if you need help preparing for your own stand/ pitch at a trade fair - get in touch!
The Joy of Limitations
I recently did a small pro-bono job for my local primary school PTA. A simple tri-fold leaflet. Zero budget. To be reproduced on the school's trusty, black & white photocopier.
What would seem to be a very uninspiring brief with tight limitations actually turned out to be a very refreshing project.
Tight parameters and limited resources might initially threaten to stifle creativity. Yet often they are the very things to inspire creative thinking.
Henri Matisse created some of his most ground-breaking and influential work towards the end of his life when he was confined to a wheelchair and suffering greatly from arthritis. Finding it difficult to control a paintbrush, he found opportunities to create art in different ways – using cut-out coloured paper shapes in order to 'paint with scissors'.
In the early 2000s, the US garage band The White Stripes made some of the most exciting rock music of their generation. Their striking music and image was created through strict, self-imposed limitations – only ever using three elements. Guitar, voice and drums (music) and red, white and black (their image, clothes, album covers and even their instruments). As their singer, Jack White states, "I love limitations, and that's what this band has always been about — limitations and constrictions."
Their genre of music, the blues, of course has a rich cultural legacy. All based on very limited and restricted parameters: three chords and five notes.
Restrictions, limits, parameters and mandates should be embraced as an advantage not a problem.
Restrictions, limits, parameters and mandates should be embraced as an advantage not a problem. They give the creative mind something to fight against. They provide guidelines and take-away some of the decision-making. They allow you to focus on the really important stuff – ideas.
Any idea worth its salt should not need a big budget, spot UV finishing or 3D rendering with Dolby surround-sound. These things can enhance an idea, but they are not a substitute for an idea.
Whatever your marketing budget, get in touch with Sunflower for your next campaign.
Animated banner advertising design and copywriting.
Let Sunflower take care of your online advertising.
Full Copywriting/ creative and design service.
Static ads or animated gifs.
Get in touch. I'd love to talk about how I could help you with your click-throughs.
2-Colour print can look great and save costs.
Printed marketing materials have a simple, immediate and tangible quality. They are universally accessible in a way that, so far, their digital alternatives are not.
Print is still a powerful marketing medium and is often surprisingly budget-friendly.
You may well be able to reduce print costs further if you choose not to print in full-colour.
Most full-colour printing involves combining 4 separate inks: cyan, magenta, yellow and black. By just using 1-2 of those colours in your design (e.g. only using black in a black & white only design) you may well make significant savings.
I recently designed a prospectus folder for a local primary school. The school colour (navy blue) could be achieved by using cyan and magenta inks only.
By sticking to a 2-colour design based on the navy blue and incorporating the school (windmill) emblem I managed to create an appealing design and saved the school 9% on printing costs.
Contact Sunflower now for your print and digital marketing design.